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    Acquiring New Donors

    Something we all struggle with. Getting new people to sign up and become a donor is a tricky business, no question about it. One key player which is increasingly being pushed aside and should be the mainstay of any good acquisition strategy – Direct Mail. Sending a...

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    Best Hug Ever

    It’s Monday lunchtime and I sit waiting for a plane to take me from Adana to Istanbul. I have never been this close the Middle East. The Syrian border is just 2 hours drive away but here, everything seems ‘normal’. It’s hot (for a western girl used to freezing...

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    Major Donor Fundraising for You?

    It is usually on the fundraiser’s list of 'to do’s' and is a classic element of the fundraising mix. But have you stopped to think is it really right for your organisation? We as fundraisers talk a lot about the ‘Ask’. How do we prepare for it, make the most of it and...

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    HR Professionals, This One’s For you!

    I have worked in the Not for Profit world for a number of years now, and every time I meet someone who used to work in ‘business’ but now works in the charity sector, on the whole, they are really pleased to have made the jump, even though their salary often took a...

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    Online Auctions

    By now we all know (or at least should know) about online fundraising and the various forms it can take ; crowdfunding, website donations, friendraising, petitioning, to name a few. (if you are not familiar with all or any of these, please feel free to give me a...

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    What would have happened?

    Recently published on the very good website De Dikke Blauwe was a piece turning impact measurement on its head and asking what would have happened if charities hadn’t intervened and nothing had been done? PhD economist Frank Huber at the Erasmus University looked at...

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    Make an impact

    FUNDRAISING. I RECENTLY WAS ASKED, WHY DO YOU DO IT? GOOD QUESTION! I guess the ‘corporate’ answer would be to ultimately create social change and have an impact. But how do you measure the amount of impact your organisation or NGO’s make? And how do you go about...

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    From petition to pledge

    Petitions, whats the point? Who uses them these days and what good are they anyway? Actually, more than you might think! Care2.com a US based organisation has created an online platform to help organisations create petitions to reach potentially millions of people....

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    Hope is not a strategy

    With the new year we find ourselves looking forward. As Bob Dylan once said “times they are a changing” which is no truer than now and this exciting world of fundraising we work and live in. These days donors and not for profit organisations are connected and engage...

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